Position Summary
1. Maximize sales and profits by setting up and managing marketing strategy best for the relevant market/customer based on the global/regional strategy.2. General responsible for setting up the best localized product strategy, and for the right-time delivery.
3. Provide the foundation for continued sales and profit creation by identifying new opportunities and connecting them with sales based on continuous communicate with the region and organization one is in charge of.
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4. Secure product competitiveness by setting up differentiating strategy after analyzing the market, customers, competitors and technology.5. Set up long-term strategic relations by continuously developing cooperative business model with clients.
Role and Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Skills and Qualifications
- BS/MS degree in marketing or a related field
- Experience 3 to 5 years
- Proven working experience in digital marketing. E-commerce is an advance.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, ex.).
- Experience in setting up and optimizing Google AdWords campaigns.
- Working knowledge of HTML, JavaScript development.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.
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